THE NUE CO.
Acne Library

Role: Lead Designer 
2024

Navigating the complex world of acne products can be overwhelming. We created The Acne Library to support the launch of The Nue Co.’s Barrier Clear Duo. This social media campaign serves as a "skin bible," making acne care easier and highlighting the benefits of the innovative formulas. The campaign’s visual identity is inspired by classic library elements—such as library cards, barcodes, bookmarks, stamps, and textured papers—offering a unique and engaging approach to skincare education.

Identity Design • Social Media Graphics • Art Direction