THE NUE CO.
Water Therapy Fragrance Pop-up

Role: Lead Designer 
2022


A 360° campaign for The Nue Co.'s latest functional fragrance launch, inspired by the concept of "blue medicine"—the belief that water positively impacts mental health with its relaxing, stress-relieving benefits. We introduced the fragrance through an interactive pop-up store in Shoreditch, London.

I developed the overall visual identity for the campaign, designing in-store graphics, social and paid media assets, and emails.

Graphic Design • Experiential Graphics • Organic + Paid Social Design • Email Design






Mintra Morrison © 2024