THE NUE CO.
Water Therapy Fragrance Pop-up
Role: Lead Designer 2022
A 360° campaign for The Nue Co.'s latest functional fragrance launch, inspired by the concept of "blue medicine"—the belief that water positively impacts mental health with its relaxing, stress-relieving benefits. We introduced the fragrance through an interactive pop-up store in Shoreditch, London.
I developed the overall visual identity for the campaign, designing in-store graphics, social and paid media assets, and emails.
Graphic Design • Experiential Graphics • Organic + Paid Social Design • Email Design
I developed the overall visual identity for the campaign, designing in-store graphics, social and paid media assets, and emails.
Graphic Design • Experiential Graphics • Organic + Paid Social Design • Email Design
